8:30 am - 5:30 pm
The conference will be a day of seminars and workshops followed by (optional) evening banquet. The event is being held at the stunning Chateau Impney in Worcestershire. The central location means the event is under an hour’s drive from Birmingham (and BHX airport) and around 2.5 hours drive from both London and Exeter in the south, Swansea in Wales and Leeds, Liverpool and Manchester in the North of England.
WOOLSAFE TECHNICAL RESEARCH TOPIC: Dyes De-Mystified – Dr Agnes Zsednai
Understand why dyes bleed, what stabilizers and mordants actually do, how reducers/oxidizers impact wool and nylon, and the best choices for carpet and rug problems you are trying to correct. Understand what high alkalinity, from pet urine or bad product choice, is really doing to wool dyes and the fibres, and what you can and cannot do in these situations.
Agnes is Managing Director of the WoolSafe Organisation and tutors the Fibre Care Specialist training course. She has a PhD in chemistry and runs the WoolSafe Approved product certification programme.
RUG MARKETING: Successfully Selling High-End Services In A Cheap Rug World – Lisa Wagner
With a market flooded with machine made, tufted, and synthetic rugs, as well as less interest in traditional hand woven products, prices across the board have fallen for all rugs. Today it is often the case that the cost for cleaning is more than the purchase price (or resale value) of the rug in front of you. Discover the strategies for finding the clients who have investment rugs they happily want to take care of, and discover how to find opportunities with owners of cheaper rugs that convert into long-lasting win/win client relationships.
Lisa Wagner is a rug cleaner, a rug trainer, and founder of the Textile Pro Network. Her RugChick.com blog is the most referenced and visited consumer rug care resource on the web, leading consumers to rug care content and the best rug cleaners to use. She is a strategic marketing consultant and copywriter for the cleaning and restoration industry.
SYSTEMIZING YOUR SUCCESS: How To Create High Performance In Your Cleaning Company – Mark Kennedy
Discover the simple 3-step process that gives you accountability and control of your business, your profit, and your employees. Mark Kennedy shares the same process he has used as a consultant to some of the largest cleaning and restoration companies to craft their successful sales and operational systems.
Everyone knows the importance of systems, and yet few know how to effectively and powerfully design systems that “work.” This presentation focuses on the critical steps of building consistent, reliable, and profitable systems. Whether you are a start-up or a long time company you will walk away with examples and action steps to immediately implement into your company.
Mark Kennedy is the author of “Secrets of the Carpet Cleaning Super-Giants” and creator of the “Levels of Success Program.” He is a consultant and former cleaning business owner who has worked with over 40 of today’s largest cleaning and restoration companies, increasing revenue by up to hundreds of thousands of dollars with his sales, marketing, and management systems.
More seminars and subjects TBC!
Tour 1. Adam Carpets – A vertical production carpet mill that produces high quality wool carpet. Visitors will learn the whole production process from their unique dying of accredited UK wool blends all the way through to the finished product.
Tour 2. Ecoclean Rugs – Following on from the conference seminars you can see how a systemized rug cleaning plant operates when you implement what you have learned. Rug cleaning demonstrations.
More details to follow…
WoolSafe as agreed preferential rates with Chateau Impney and secured several rooms. However, please book early to avoid disappointment. When booking please contact the hotel directly and mention the WoolSafe conference to receive the special rates below.
Call the Chateau Impney team
01905 77 44 11
or email [email protected]
1 bed apartment £90.00
2 bed apartments £110.00
Chateau double £90.00
Chateau Executive £110.00
Chateau Family £110.00
Chateau feature £150.00
Chateau twin £90.00
Courtyard double £80.00
Courtyard disable £80.00
Courtyard single £70.00
Courtyard twin £80.00